As a profit-oriented business owner, in a digital world, under estimating how UX design benefit your business is as disastrous as an avalanche in winter. While businesses embrace the era of digital transformation, embracing innovative approaches will keep you ahead of competitors and a crucial aspect of this strategy is delivering an exceptional user experience.
Consider a restaurant without food or edibles to be sold. Or a convenience store with little or no commodities on display. You can say that never happens. No one establishes a company without wanting some gain or a lot of gain.
According to a study done by Forrester, businesses will benefit greatly from good user experience. Studies show that companies that invest in UX see a lower cost of customer acquisition, lower support cost, increased customer retention and increased market share. When compared to their peers, the top 10 companies leading in customer experience outperformed the S&P index with close to triple the returns. Forrester Research shows that, on average, every dollar invested in UX brings 100 dollars in return. That’s an ROI of a whopping 9,900 percent.
Businesses should note however, that a good UX design is not an event but a journey. So in optimizing customer experiences, there has to be continuous attempts towards perfection. Therefore, UX should be a flexible, continuous part of every business’s long-term strategy.
You might want to ask, “why do I need a UX design to start-up my virtual business or a virtual marketplace?”
How UX Design Benefit Your Business
Saves development cost and time
One way UX design benefits your business is reducing sales development cost and time. Hiring experts and professionals have proven to be more profitable as you wouldn’t want to lose your customers and resources to frequent page crash, poor typography, poorly-designed pages, disjointed color schemes and so on.
Increases customer retention
Most customers love reliability, transparency and something really easy to comprehend. The UX designer puts into action all angles of concern that the customer may have to create the best experience for the customer. When customers find your site or app easy to use and fast, it keeps them engaged and loyal.
Proliferates sales
Amidst the complexities and controversies of our world, there is a universal need for simplicity. By employing exceptional UX design and leveraging the expertise of a skilled UX designer, businesses can ensure easy access to products and services, streamlining the order placement process. This approach offers a multitude of benefits, including effortless user experiences and heightened customer satisfaction.
Allows for easy access and navigation
In a world filled with controversies and complexities, everyone deserves the comfort of simplicity. Exceptional UX design, facilitated by a skilled UX designer, ensures that products and services are easily accessible, simplifying the process of placing orders. This approach brings numerous benefits, making the user experience effortless and enhancing customer satisfaction.
Encourages user engagement
Exceptional UX design revolves around user experience, where the UX designer takes into account various factors to enhance and promote user engagement. The designer proactively addresses any usability risks or concerns that could potentially hinder user engagement on the website or app, ensuring a seamless and enjoyable experience for users.
Increases customer traffic
Exceptional UX design caters to the elevated expectations of consumers who seek swift and seamless experiences. Users do not want to endure prolonged loading times or encounter glitches during transactions. By ensuring a frictionless user experience, businesses can enhance customer usability and eliminate any usage issues that may arise.
Aids search engine optimisation
Having an exceptional UX design aligns with SEO goals by reducing bounce rates, improving site speed, prioritizing mobile optimization, focusing on user-centered content, optimizing navigation and site structure, leveraging keywords in URLs and page titles, encouraging user engagement, and lowering user frustration. When UX design and SEO work together, businesses can create user-friendly experiences that are highly valued by search engines, resulting in improved search rankings and increased organic visibility.
Conclusion
Businesses that prioritize exceptional UX design reap the benefits of improved customer satisfaction, increased conversion rates, competitive advantage, customer retention, cost savings, positive brand perception, enhanced productivity, data-driven decision making, customer advocacy, and adaptability. Investing in exceptional UX design is a strategic move that positively impacts the overall success and growth of a business.
Businessman: Vecteezy / Buchachon Petthanya, marketing strategy magnet:
